Oren Rachum

Ex-startup founder turned digital product designer fluent in creative management, branding, and digital marketing with a goal to craft experiences that not only leave an impact but resonate perfectly with users.

recent work


Over the past three years, I have served as the lead designer and product manager for JoinMe, a groundbreaking freelancing platform tailored for individuals aged 60 and above. This platform facilitates connections between companies and organizations seeking the unique skills and services offered by this demographic. My role involved crafting an intuitive and engaging user experience, emphasizing usability for both seniors and the wider local community.


During the challenging times of the COVID-19 pandemic, I collaborated with Voicesense to design a comprehensive onboarding system and campaign to attract new clients to their revolutionary product. My responsibilities extended to redefining the brand’s visual identity, introducing refined colors and typography to elevate its sophistication.


I conceptualized a payment app, Checkpay, designed for swift and efficient transactions directly from your checking account. This concept streamlines the payment process, offering users a seamless and secure way to manage financial transactions.


Collaborating with Pilat, a leading entity in recruitment management in Israel, I focused on enhancing user experience and automating reports for their clients. Additionally, I engaged in wireframing work for their Recruitment Management System (RMS). This work aimed at optimizing the overall experience for users within the recruitment process.


The ICL project involved a comprehensive branding service, encompassing the redesign of three active websites. My approach aimed to provide each of ICL’s entities with a distinctive presence on their respective platforms while maintaining a cohesive brand experience. The project included branding and logo designs, as well as UI/UX design for organizational websites.

First Station

Situated in the heart of Jerusalem, the First Station stands as a prominent hub for entertainment, culture, and culinary experiences. I played a pivotal role in this project, contributing to wireframing, content architecture, and web design to enhance the overall user interface and experience. The First Station serves as a crucial junction, connecting neighborhoods and communities in the vibrant downtown tourist and cultural area of Jerusalem.

Various Work

Explore snapshots of my diverse portfolio, showcasing my involvement in a range of website and marketing projects over the years. Each project reflects my commitment to delivering innovative solutions and creating compelling user experiences.